Graphic Design
Neon Brand Kit
Finly needed a brand identity that felt trustworthy yet modern for their Series A launch. Their existing logo was generic and didn't differentiate them in a crowded fintech market.
The Challenge
Finly needed a brand identity that felt trustworthy yet modern for their Series A launch. Their existing logo was generic and didn't differentiate them in a crowded fintech market.
The Solution
- 1
Conducted competitive analysis across 12 fintech brands to identify visual whitespace.
- 2
Developed a geometric wordmark paired with a warm coral palette that signals trust without feeling corporate.
- 3
Created a comprehensive brand kit with 40+ assets for web, print, and social.
- 4
Delivered a 24-page brand guidelines document with usage rules and examples.
Results
+52%
Brand Recall
Increase in brand recognition during user testing.
+89%
Social Engagement
Higher engagement rate across platforms.
0.3s
Time to Recognize
Average time to identify the brand in A/B tests.
40+
Asset Usage
Ready-to-use templates delivered.
Gallery
Primary logo and wordmark
Campaign poster
Tech Stack
Stunning 3D assets and pixel-perfect design. They turned a rough idea into a launch-ready product.
Marcus Chen
Product Lead, Finly
Next Project
3D Modeling