Web Development
E-Commerce Revamp
Bloom & Co.'s existing Shopify store suffered from slow load times (4.2s LCP), a convoluted checkout flow, and a design that didn't reflect their premium positioning. Cart abandonment sat at 78%.
The Challenge
Bloom & Co.'s existing Shopify store suffered from slow load times (4.2s LCP), a convoluted checkout flow, and a design that didn't reflect their premium positioning. Cart abandonment sat at 78%.
The Solution
- 1
Rebuilt the storefront with Next.js and Shopify's headless API for sub-second page loads.
- 2
Redesigned the checkout as a single-page flow with Apple Pay and Google Pay integration.
- 3
Implemented incremental static regeneration for product pages, cutting build times by 60%.
- 4
Added real-time inventory sync and a custom recommendation engine.
Results
+38%
Conversion Rate
Lift in completed purchases within 30 days of launch.
0.8s
Page Load
Largest Contentful Paint, down from 4.2 seconds.
-42%
Cart Abandonment
Reduction in abandoned carts.
+67%
Revenue
Month-over-month revenue increase.
Gallery
Homepage with curated collections
Real-time sales dashboard
Tech Stack
The team rebuilt our storefront in weeks. Conversions jumped 40% and the site feels incredibly fast.
Sarah Mitchell
Founder, Bloom & Co.
Next Project
Graphic Design